Designed by Kyle Cooper, the title sequence for 1995's David Fincher's film 'SE7EN' is frequently recognised as the start of a regeneration in title design. The title sequence is mainly made up of a series of overlapped extreme close-ups consisting of quite sinister images, such as the character is seen defacing images of people as well as having images of a mutilated person in what seemed like a handmade notebook.
The title sequence has its main focus of the notebook and the hands of the character that is introduced to the audience as visibly, mentally unstable character.
The typography throughout the sequence seems to keep relatively the same consisting of quite scratchy and child like lettering. At the beginning when the film studio is introduced: 'NEW LINE CINEMA' the typography is quite chaotic and scratchy and is hand written in block capitals.
The typography is also used to add effect into the title sequence which is shown when cuts to a black screen introducing 'Arnold Kopelson' as the name is placed backwards, emphasizing a lack of clarity, however this shot is only seen for a split second before it jumps cuts to the writing the correct way around, creating a glitch effect.
The way in which the information and typography is presented changes when the title of the film is introduced to the sequence, glitches and numerous flickers begin to appear and then proceed to appear more frequently throughout. Scratches across the shot disappear and reappear in a flickering motion, performing as glitches that correspond with dated hand developed film. Which also unites with extreme close ups of hand developed photo film, which reoccur throughout the sequence.
The sound at the start of the sequence begins with a bit like a crack of thunder grabbing the audiences attention and then overlaid are sounds that are almost electronic scratching sound which creates confusion. Throughout the sequence the soundtrack tends to be quite unnatural scratching sounds, that accentuated the sinister themes and thriller genre, as well as creating an unsteady atmosphere that emphasizes the unstableness of the character that the audience is being introduced to. Every now and again adding a sound of impact to keep the attention of the audience and to draw them into the images on screen.
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